What is up with Itzy's promotions?

There is barely any promotion being done for their upcoming album. Born to be and all the solos released but there is no promotion on tiktok, it's not even on any streaming services.

Compare that to the Nmixx's recent release under the same company. Tons of dance challenges, award show performances, just a lot of promotion.

Twice also had a lot of promotion leading up to Ready to be.

They are all under the same company so why is there such a big difference?